To describe how we collect and use personal data about you on our website in accordance with the General Data Protection Regulation (GDPR) and Data Protection Act 2018.
Adverse Mortgage Advisers Ltd (ama) will be the “Controller” of the personal data you provide to us. We only collect basic personal data about you which does not include any special categories of personal information. Data collected includes name, address, e-mail, telephone number, and some financial information.
We need to know your basic personal data in order to provide you with access to Adverse Mortgage Advisors Ltd (ama) services and to process your mortgage application. We will also provide you with information about changes and updates to the site and marketing information about our other products which might be of interest.
We only ever use your personal data where it is necessary, which will include entering into a contract with you to provide access to Adverse Mortgage Advisors Ltd (ama) services and to provide you with information about changes and updates and marketing information.
We will only use your information for the purpose or purposes it was collected for.
We may process personal information for certain legitimate business purposes, which include some or all of the following:
Where the processing enables us to enhance, improve our services or communications for the benefit of our customers
To enhance the security of Adverse Mortgage Advisors Ltd (ama) and information systems
To better understand how people interact with our website
To determine the effectiveness of promotional campaigns and advertising
To identify and prevent fraud.
We are based in the UK, and we store our data within the UK, & Your information is securely stored in electronic format using our customer relationship management system.
We will only use and store information for so long as it is required for the purposes it was collected for. We will retain email and contact information for as long as is required allow us to send you marketing literatures / e-mails. However, we will stop storing your e-mails for marketing purposes if you unsubscribe from our mailings.
If you decide to continue to use our services, we will be required to collect further information directly from you. This data will be subject to our full Data Privacy Notice which covers our requirement to provide you with information on how and why we use your personal data and your rights under the Data Protection Act 2018 and the UK General Data Protection Regulation (GDPR).
You will be provided with a copy of our full Data Privacy Notice, or you can request a copy via the Data Protection Officer Daniel Hills on info@ama-fs.co.uk.
We use your information to send you direct marketing communications. This may include contacting you by phone, mail, SMS, or email with special offers, current promotions, or new products that may interest you. Additionally, we may monitor the effectiveness of our marketing campaigns. You have the right to opt out of having your data processed for marketing purposes, as outlined in the Your Rights section.
We use your information to advertise and market our products, services, and business, including public relations and digital advertising efforts. This may involve sharing your personal details with authorised agents or subcontractors of AMA financial services limited, as outlined in our data usage policies.
However, we do not sell or share your data with third parties for their own marketing purposes. We may also tailor digital advertising based on your activity on our website and your interests on third-party websites, delivering relevant ads across external platforms, including social media.
To analyse the effectiveness of digital advertising based on your interactivity and in accordance with our Cookies Policy.
We want to ensure that you remain in control of your personal data. Part of this is making sure you understand your legal rights, which are as follows:
The right to confirmation as to whether we have your personal data and, if we do, to obtain a copy of the personal information we hold (this is known as a data subject access request)
The right to have your data erased (though this will not apply where it is necessary for us to continue to use the data for a legitimate reason)
The right to have inaccurate data rectified
The right to object to your data being used for marketing The Company’s data protection officer has responsibility for data protection compliance within the business. You should contact them if you have any questions or if you have any concerns.
Daniel Hills, Adverse Mortgage Advisors Ltd (ama), info@ama-fs.co.uk
We may collect information about your computer, including, where available, your IP address, operating system, and browser type for system administration. For the same reason we may obtain information about your usage of our website by the use of a cookie file which is stored on the hard drive of your computer.
You have the choice to accept or reject cookies when filling out forms. This will in no way enable us to launch programs or access personal files on your computer.
We use a third-party agency to help us understand the usage of Adverse Mortgage Advisors Ltd (ama) and how users interact with the site.
We hope you enjoy using our website. If you have any comments, you can contact us by going to the contact page.
If you have any concerns about our use of your personal information, you can make a complaint to us at info@ama-fs.co.uk
You can also complain to the [ICO] if you are unhappy with how we have used your data.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113 ICO
website: www.ico.org.uk
